John Rankin Waddell (born 1966), also known under his working name Rankin, is a British portrait and fashion photographer and director.
Best known as the founder of Dazed and Confused magazine (along with Jefferson Hack), and for his photography of models including Kate Moss and Heidi Klum, celebrities such as Madonna and David Bowie and his portrait of Elizabeth II. His work has appeared in magazines such as GQ, Vogue and Marie Claire. In 2011 Rankin started the biannual fashion, culture and lifestyle magazine, Hunger and launched Rankin Film to produce and direct his own commercial and editorial film work.
Rankin, one of Britain's foremost photographers, is known for his startling imagination, humor and a collaborative approach that has marked him out as one of the 1990s' outstanding image-makers.
Rankin Works explores the entire body of his work during the decade: over 200 photographs cream off the very best of his early anti-fashion shots for London-based style magazine Dazed & Confused, of his later advertising work using digital manipulation, and, above all, of his witty portraits celebrating the process which translates celebrity personalities into the public imagination. His fashion shots provide a unique insight into the decade's evolving trends in fashion, music, art, film, and his iconic portraits of celebrities from music, cinema and the arts- Madonna, David Bowie, Bono, Richard E. Grant and Kate Moss-have defined a new ironic genre of their own. Apparently flippant and accessible but often thought-provoking, this book- like Rankin's photographs-is a refreshing document of style over substance, exploring the elusive territory where private and public lives intersect.
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